Digital vs. Traditional Media Advertising Revenue: Who's Making the Most Profit?

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Reza Pahlevi 28/03/2022 15:00 WIB

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Google Search ad revenue reached US$146 billion in 2021. This figure is approaching global television advertising revenue and far surpasses the advertising profits of newspapers and radio.

Global Advertising Revenue by Company and Media Sector (2021)

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Global Advertising Revenue by Company and Media Sector (2021)

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Digital advertising revenue continues to increase, nearing and even surpassing that of traditional media.

Citing Statista, Google Search advertising revenue in 2021 reached US$146 billion.

This figure is close to global television advertising revenue of US$171 billion and far surpasses other traditional media such as out-of-home advertising, newspapers, and radio.

Considering all its services, Google's advertising revenue is estimated to have reached US$207 billion, exceeding global television advertising revenue.

Meta's advertising revenue, the parent company of Facebook, WhatsApp, and Instagram, was recorded at US$115 billion in 2021.

Google Network advertising revenue amounted to US$31.4 billion, Amazon US$31.1 billion, while newspapers only reached US$29.5 billion.

Advertising agency Zenith projects that social media advertising revenue will reach US$177 billion in 2022. This year is expected to be the first time that social media advertising revenue surpasses television.

The gap in advertising revenue between digital and traditional media is also expected to widen in the coming years. Zenith predicts that digital advertising coverage will reach 61.5% in 2022 and increase further to 65.1% in 2024.

(Read Also: 5 Digital Advertising Channels Most Accessed by Consumers)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Digital vs. Traditional Media Advertising Revenue: Who's Making the Most Profit?

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