Nielsen: Advertising Spending Grew 7% in the First Half of 2022, with TV Ads Dominating
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Advertising spending continued its upward trend in the first half of 2022. Spending increased compared to the same period in previous years.
Nielsen recorded advertising spending in the first half of 2022 reaching Rp 135 trillion. This is a 7% increase from Rp 127 trillion in the first half of 2021.
Despite the 7% increase in value, the number of advertising spots on TV only increased by 1% to 2.92 million spots. Nielsen recorded a 7% increase in TV advertising rate cards in the first half of 2022.
Television still dominated advertising spending at 79.7%. This market share increased by 8% from the first half of 2021.
Nielsen's figures are based on gross rate cards, excluding discounts, promotions, packages, and other factors. Nielsen monitored 15 television stations, 161 print media outlets, 104 radio stations, 200 websites, 3 social media platforms, and billboard advertising in Jakarta.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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