What Makes Loyal Consumers Stick with iPhones? This Survey Reveals

Technology & Telecommunications

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Cindy Mutia Annur 26/09/2022 14:50 WIB

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Here are several reasons why consumers remain loyal to iPhones.

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Reasons for Respondent Loyalty to Using iPhone Smartphones (2022)

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Apple recently released the iPhone 14 on September 8, 2022. The latest iPhone series was immediately sought after by its loyal customers.

According to a survey by JakPat, the majority (74.2%) of respondents stated their loyalty to iPhone due to its excellent camera quality.

Furthermore, 51.6% of respondents remained loyal to iPhone because of its well-integrated Apple ecosystem, and 50.7% cited the high-quality processor.

Next, 48.9% of respondents considered iPhone to have an exclusive and cool brand image. Other reasons included lower security risks (43.2%), ease of use (42.5%), and a user-friendly interface (41.4%).

Additionally, 26.2% of respondents appreciated the diverse and elegant color options, while 23.5% valued the relatively stable resale value of Apple's smartphone.

The survey also revealed that 49.3% of respondents were interested in upgrading their old Apple smartphones to the iPhone 14.

This survey was conducted among 442 iPhone users in Indonesia on September 5, 2022, via the Jakpat application. Respondents could select more than one answer.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."