This is the Most Popular Online Shopping Platform for Consumers During Ramadan

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Cindy Mutia Annur 22/03/2024 17:47 WIB

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According to a YouGov survey, Shopee is the most popular online shopping platform among Indonesian consumers during Ramadan.

Proportion of Respondents Intending to Shop Online During Ramadan by Platform (January 2024)

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Proportion of Respondents Intending to Shop Online During Ramadan by Platform (January 2024)

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Consumers favor various platforms for online shopping during Ramadan, ranging from e-commerce/marketplaces and business messengers to online store websites.

This is evident from a YouGov survey report titled "Indonesia's 2024 Ramadan Shopping Outlook."

Shopee is the most popular online shopping platform among Indonesian consumers during Ramadan, with 89% of respondents indicating their preference.

Furthermore, 51% of respondents intend to shop online on Tokopedia, and 41% plan to purchase products on TikTok Shop during this year's fasting month.

Others plan to shop online on Lazada (34%), Facebook/Instagram Shops (19%), Bukalapak (9%), WhatsApp/Line for Business (9%), Blibli (7%), online store websites (5%), and other platforms during Ramadan.

The survey also notes that online shopping on Shopee during Ramadan is more popular among women (92%) than men (85%).

A similar trend is observed on TikTok Shop, with 49% of female respondents showing interest compared to 33% of male respondents.

Conversely, Tokopedia is more popular among men (59%) than women (42%).

YouGov conducted this survey among 2,136 respondents in Indonesia in January 2024.

All respondents were aged 18 and above and are assumed to represent the national internet user population from various socio-economic groups.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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