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Apple Leads Global Tablet Shipments in the Q1 2026

Nabilah Muhamad 08/05/2026 17:19 WIB

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According to Omdia's data, Apple dominated the global tablet market by shipping 14.83 million units in the first quarter of 2026.

Global Tablet Shipment Volume by Manufacturer (Q1 2026)

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Global Tablet Shipment Volume by Manufacturer (Q1 2026)

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According to Omdia's report, the global tablet shipment volume reached 37.02 million units in the first quarter of 2026. The figure rose slightly by 0.1% compared to the first quarter of last year (year-on-year/yoy).

"Entering 2026, tablets have started to lose priority for vendors, both in terms of margins, volume, and overall business value," said Omdia's Research Manager, Himani Mukka, in her report (May 7, 2026).

According to her, amidst limited supply chain conditions, consumers and vendors are now more selective in determining which devices to prioritize.

For example, companies operating in the smartphone and tablet business tend to prioritize smartphones because they contribute much more to their business.

At the beginning of this year, Apple still dominated the tablet market with a 40.1% share of total global shipment volume.

Apple's tablet shipments reached 14.84 million units, growing by 7.9% (yoy). This growth was driven by the performance of the iPad Air line.

Next, Samsung distributed 5.8 million tablet units, a decrease of 12.6% (yoy).

While Huawei shipped 3.24 million tablet units in the first quarter of 2026, its volume surged by 28.1% (yoy) and became the highest growth among its competitors. This positive performance coincided with Huawei's expansion in the Asia-Pacific region.

Then, Lenovo's shipments reached 3.05 million units, an increase of 20% (yoy); and Xiaomi's 2.65 million units, a decrease of 13.6% (yoy).

Meanwhile, the combined shipment volume of other brands dropped by 11.9% (yoy) to 7.45 million units in the first quarter of this year.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Apple Leads Global Tablet Shipments in the Q1 2026

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