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Market Share of Food Supplement on Shopee Southeast Asia in 2025, Indonesia Ranked Second

Akbar Ridwan 08/04/2026 16:27 WIB

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According to a report by TMO Group, the market value of dietary supplements on the Shopee platform in the Southeast Asia region is expected to reach US$2.53 billion by 2025.

Market Share of Food Supplement Revenue on Shopee Southeast Asia by Country (2025)

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Market Share of Food Supplement Revenue on Shopee Southeast Asia by Country (2025)

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According to a report by TMO Group, the market value of dietary supplements on the Shopee platform in Southeast Asia will reach US$2.53 billion by 2025.

TMO Group said that the growth of this segment is supported by markets in Thailand and Indonesia, which together account for 46.5% of the total regional revenue.

Here are the details of the market share of dietary supplements on the Shopee platform in Southeast Asia in 2025, according to TMO Group's data:

Thailand: 27.4%
Indonesia: 19.1%
Malaysia: 18.5%
Vietnam: 15.8%
Singapore: 10.3%
Philippines: 8.8%

TMO Group explained that the revenue from dietary supplements in Thailand, which reached US$695.25 million, was supported by high stability.

Meanwhile, the revenue from dietary supplements in Indonesia, amounting to US$484.60 million, was driven by sales volume.

The revenue from dietary supplements in Malaysia, amounting to US$468.43 million, was supported by strong performance in the fourth quarter of 2025.

As for the revenue from dietary supplements on Shopee Vietnam, worth US$400.51 million, it was due to high growth momentum.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Market Share of Food Supplement on Shopee Southeast Asia in 2025, Indonesia Ranked Second

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