Short Video, the Most Popular Type of Content Among Indonesians During Ramadan

Nabilah Muhamad 10/02/2026 18:06 WIB

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According to a YouGov survey, most Indonesian respondents prefer to watch short-form video content on Reels or TikTok during Ramadan.

The Type of Content Preferred by Indonesian Respondents During the Month of Ramadan (December 2025)

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Short Video, the Most Popular Type of Content Among Indonesians During Ramadan

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The Type of Content Preferred by Indonesian Respondents During the Month of Ramadan (December 2025)

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The YouGov report titled "Ramadan 2026: Consumer Insight Snapshot" reveals the types of content that Indonesians prefer during the month of Ramadan.

The results show that the majority, or 47% of respondents, prefer to consume short-form content, such as Reels or TikTok, during the fasting month.

Then, 45% choose comedy or light entertainment content, 38% religious programs, 37% cooking or lifestyle content, and 33% short religious/motivational videos on social media.

There are also 23% of respondents who like Ramadan TV dramas, and 22% choose long-form films or series.

The survey also found that the majority, or 50% of respondents, are more active on the internet in the afternoon or before the fast-breaking time.

Then, 39% of respondents interact online more frequently after Tarawih (9 PM to midnight), and 21% during the fast-breaking time.

YouGov conducted this survey on 1,864 Muslim respondents who access the internet in Indonesia in December 2025.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."