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AI App Revenue in Indonesia Increased 151% in 2025

Akbar Ridwan 04/02/2026 14:37 WIB

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According to Sensor Tower's data, the revenue from in-app purchases of generative AI apps on iOS and Google Play is expected to increase by 151% (year on year) by 2025.

Revenue from In-App Purchases of Generative AI from iOS and Google Play in Indonesia (2022-2025)

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Revenue from In-App Purchases of Generative AI from iOS and Google Play in Indonesia (2022-2025)

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According to Sensor Tower data, the value of in-app purchases (IAP) for artificial intelligence (AI) or generative AI globally reached US$5.04 billion in 2025, a 229% increase compared to the previous year (year-on-year/yoy).

This trend is also happening in Indonesia, where the revenue from generative AI apps from IAP on iOS and Google Play reached US$19.1 million in 2025, a 151% increase (yoy).

Previously, the revenue from generative AI apps in Indonesia rose even more rapidly in 2023, with a growth rate of 393% (yoy).

This increase in purchases coincides with an increase in the number of downloads and time spent using AI apps.

According to Sensor Tower, there were at least 131 million downloads of generative AI apps from iOS and Google Play in Indonesia throughout 2025, an increase of 89% (yoy).

Then, the total time spent by Indonesians using these apps reached 2.45 billion hours in 2025, a 314% increase (yoy).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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AI App Revenue in Indonesia Increased 151% in 2025

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