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Apple Dominates Global Smartphone Market in 2025

Nabilah Muhamad 16/01/2026 14:31 WIB

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According to a Counterpoint report, global smartphone shipment volume is projected to grow by 2% year-over-year in 2025. Apple is expected to lead the market by capturing a 20% share.

Global Smartphone Shipment Market Share by Manufacturer (2025)

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Global Smartphone Shipment Market Share by Manufacturer (2025)

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According to Counterpoint's report, global smartphone shipments grew by 2% (year-on-year/yoy) in 2025.

This figure refers to the growth of sell-in shipments, which are product deliveries from manufacturers to distributors, not to end consumers.

In 2025, Apple dominated the global smartphone market with a shipment share of 20%. Its shipments also increased by 10% (yoy), marking the highest growth rate among its competitors.

"Apple’s growth in 2025 was driven by its expanding presence and rising demand across emerging and mid?size markets, supported by a stronger product mix," Counterpoint stated in its report (January 12, 2026).

"The iPhone 17 series gained significant traction in Q4 following its successful launch, while the iPhone 16 continued to perform exceptionally well in Japan, India and Southeast Asia," it added.

Samsung ranked second with a shipment share of 19%, followed by Xiaomi at 13%, Vivo at 8%, and Oppo, including OnePlus, at 8%.

Meanwhile, smartphones from other brands cumulatively achieved a 32% shipment share in 2025.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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