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Visitors to Shopee and Other Major Indonesian E-Commerce Sites Declined by the End of 2025

Adi Ahdiat 09/01/2026 12:43 WIB

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The number of visits to Shopee Indonesia's website in December 2025 decreased compared to the previous month. A similar trend was observed on other major e-commerce websites.

Number of Website Visitors for Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli (November-December 2025)*

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Number of Website Visitors for Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli (November-December 2025)*

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According to Semrush data, the number of visits to Shopee Indonesia's website in December 2025 decreased compared to the previous month.

A similar trend occurred on other major e-commerce sites, namely Tokopedia, Lazada Indonesia, and Blibli.

Lazada experienced the most significant decrease in visits, while Shopee saw the smallest decline.

Shopee thus remained strong as the e-commerce site with the highest number of visitors in Indonesia at the end of 2025.

Here is the data on the number of visits to major e-commerce sites in Indonesia in December 2025:

1. Shopee Indonesia (Shopee.co.id): 150.8 million visits

In December 2025, Shopee Indonesia's website received 150.8 million visits from around the world.

Its performance decreased by approximately 1.1 million visits or fell by 0.7% compared to the previous month (month-to-month/mtm).

2. Tokopedia (Tokopedia.com): 58.8 million visits

Tokopedia's website received 58.8 million visits in December 2025, decreasing by approximately 7 million visits or falling by 10.6% (mtm).

3. Lazada Indonesia (Lazada.co.id): 29.7 million visits

In December 2025, Lazada Indonesia's website received 29.7 million visits, decreasing by approximately 6.3 million visits or falling by 17.5% (mtm).

4. Blibli (Blibli.com): 17.9 million visits

The number of visits to Blibli's website decreased by 795 thousand visits or fell by 4.3% (mtm), bringing the total to 17.9 million visits in December 2025.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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