Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

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Akbar Ridwan 04/12/2025 17:44 WIB

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The total value of e-commerce transactions in Indonesia in 2024 increased compared to 2023. However, the majority of businesses' income remained stagnant.

Percentage of E-Commerce Businesses in Indonesia by Revenue Status in 2024 Compared to 2023*

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Percentage of E-Commerce Businesses in Indonesia by Revenue Status in 2024 Compared to 2023*

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According to the Central Statistics Agency (BPS), the total value of e-commerce transactions in Indonesia in 2024 reached Rp1,288.93 trillion, an increase of 17.08% compared to 2023.

This figure includes all online sales transactions, whether through marketplaces, social media, instant messaging applications, e-mail, and websites.

Although the aggregate value of e-commerce transactions increased, most, or 55.49%, of e-commerce businesses in Indonesia reported that their revenue in 2024 tended to be stagnant, unchanged compared to 2023.

Only 19% of e-commerce businesses saw their revenue increase in 2024, while 25.50% experienced a decrease in revenue.

"This condition reflects a growth disparity in the e-commerce sector," said BPS in its E-Commerce Statistics 2024.

"A small number of large-scale businesses are able to optimally leverage digital opportunities, while small and medium-sized enterprises still face various obstacles," BPS said.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."