The Majority of Indonesian E-Commerce Entrepreneurs are High School Graduates in 2024

Akbar Ridwan 07/12/2025 18:43 WIB

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According to BPS data, the majority of e-commerce business owners in Indonesia are high school graduates or equivalent in 2024.

Percentage of E-Commerce Businesses in Indonesia Based on the Education Level of Owners/Managers (2024)*

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Percentage of E-Commerce Businesses in Indonesia Based on the Education Level of Owners/Managers (2024)*

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According to data from the Central Statistics Agency (BPS), there are approximately 4.4 million e-commerce business units in Indonesia in 2024.

The e-commerce businesses recorded here include business units that sell online, whether through marketplaces, social media, instant messaging applications, email, and websites.

In 2024, most, or about 50%, of e-commerce businesses in Indonesia are owned or managed by high school graduates or equivalent.

Meanwhile, the proportion of e-commerce business owners with higher education degrees, namely diploma and bachelor's degrees and above, is smaller.

There are also quite a number of similar business owners who only completed junior high school and elementary school.

Below are the details of the percentage of e-commerce businesses in Indonesia based on the educational level of the owner/manager in 2024:

Master's/Doctorate: 1.56%
Diploma IV/Bachelor's: 15.66%
Diploma I/II/III: 3.93%
High School/equivalent: 50.72%
Junior High School/equivalent: 15.56%
Elementary School/equivalent: 12.58%

According to BPS, education plays an important role in improving digital literacy, analytical skills, and self-confidence in utilizing information technology for business management.

"Business actors with low education tend to still rely on conventional sales methods and face challenges in using digital devices," BPS stated in E-Commerce Statistics 2024.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."