Smartphone Brand with the Largest Shipments in Southeast Asia Q3 2025

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Nabilah Muhamad 20/11/2025 11:42 WIB

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Omdia reported that smartphone shipment volume in Southeast Asia totaled 25.6 million units in Q3 2025. Samsung and Transsion were the top sellers, each shipping 4.6 million units.

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Smartphone Shipment Volume in Southeast Asia* (Q3 2025)

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According to an Omdia report, smartphone shipment volume in the Southeast Asian market totaled 25.6 million units in Q3 2025.

This figure shrank by 1% from the same period last year (year-on-year/yoy). This marks a decline for three consecutive quarters.

In the third quarter of this year, Samsung and Transsion led the smartphone market in Southeast Asia, each shipping 4.6 million units. Both also recorded positive growth, with Samsung growing 10% (yoy) and Transsion 3% (yoy).

Omdia explained that Samsung's growth was driven by its premium product portfolio in markets with higher average selling prices (ASP), such as Thailand, Vietnam, and Malaysia.

"This helped balance the market share gains of competitors in more price-sensitive markets like Indonesia and the Philippines," Omdia wrote in its report on Tuesday (18/11/2025).

Furthermore, smartphone shipments from Xiaomi grew 7% (yoy) to 4.3 million units; OPPO plummeted 27% (yoy) to 3.8 million units; and Vivo rose 10% (yoy) to 2.9 million units.

Notably, Canalys' estimated smartphone shipment volume for Xiaomi includes sub-brands POCO and Redmi. Transsion, meanwhile, includes TECNO, Infinix, and iTel.

Meanwhile, the combined smartphone shipment volume of other brands in Southeast Asia reached 5.4 million units, remaining moderate compared to Q3 2024.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."