Visitors to Shopee, Tokopedia, and Lazada Indonesia Websites Increased in October 2025

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Adi Ahdiat 14/11/2025 12:52 WIB

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According to Semrush data, the number of visitors to Shopee, Tokopedia, and Lazada Indonesia's websites increased in October 2025. Meanwhile, visits to Blibli's website decreased.

Number of Website Visitors for Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli (September-October 2025)*

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Number of Website Visitors for Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli (September-October 2025)*

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According to Semrush data, the number of visits to Shopee, Tokopedia, and Lazada Indonesia's websites increased in October 2025.

Meanwhile, visitors to another major e-commerce site, Blibli, decreased compared to the previous month.

Here is the data on the number of visits to major e-commerce sites in Indonesia in October 2025:

1. Shopee Indonesia (Shopee.co.id): 145.6 million visits, up 17% (mtm)

In October 2025, Shopee Indonesia's website recorded 145.6 million visits from around the world.

Its acquisition increased by approximately 21.3 million visits or rose by 17% compared to the previous month (month-to-month/mtm).

In October 2025, Shopee held a double-date promo on October 10th, titled "Promo Puncak 10.10 Brands Festival" (Peak Promo 10.10 Brands Festival).

In this program, Shopee offered discounts between 10-15% with a maximum value of IDR 100 thousand for product purchases on Shopee Mall, accompanied by free shipping (ongkir) under certain conditions.

2. Tokopedia (Tokopedia.com): 71.7 million visits, up 8% (mtm)

Tokopedia's website recorded 71.7 million visits in October 2025, an increase of approximately 5.5 million visits or up 8% (mtm).

In October 2025, Tokopedia held the "Promo Guncang 10.10" (Shake Up Promo 10.10) program, offering discounts of up to IDR 100 thousand for purchases of certain products.

Tokopedia also launched a "Flash Sale" program, offering discounts of up to 80% on electronics, laptops, cameras, fashion, and mother and baby products.

3. Lazada Indonesia (Lazada.co.id): 33.8 million visits, up 5% (mtm)

In October 2025, Lazada Indonesia's website recorded 33.8 million visits, an increase of approximately 1.7 million visits or up 5% (mtm).

During that month, Lazada held various promotional programs, one of which was an iPhone Air voucher worth IDR 1 million.

This voucher was given for the purchase of an iPhone Air at iBox, Digimap, and Hello Store through Lazada, with terms and conditions applying.

4. Blibli (Blibli.com): 12.7 million visits, down 5% (mtm)

Unlike its competitors, the number of visits to Blibli's website decreased by 741 thousand or dropped by 5% (mtm) to 12.7 million visits in October 2025.

During that month, Blibli held the "Promo 10.10 Big Shopping Day 2025" which offered cashback, prizes, and a buy-1-get-1-free bonus for gadgets, sports equipment, toys, and mother and baby products, valid for a limited period.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Visitors to Shopee, Tokopedia, and Lazada Indonesia Websites Increased in October 2025

Here is the data on the number of visits to major e-commerce sites in Indonesia in October 2025:

1. Shopee Indonesia (Shopee.co.id): 145.6 million visits, up 17% (mtm)

2. Tokopedia (Tokopedia.com): 71.7 million visits, up 8% (mtm)

3. Lazada Indonesia (Lazada.co.id): 33.8 million visits, up 5% (mtm)

4. Blibli (Blibli.com): 12.7 million visits, down 5% (mtm)

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Visitors to Shopee, Tokopedia, and Lazada Indonesia Websites Increased in October 2025

Here is the data on the number of visits to major e-commerce sites in Indonesia in October 2025:

1. Shopee Indonesia (Shopee.co.id): 145.6 million visits, up 17% (mtm)

2. Tokopedia (Tokopedia.com): 71.7 million visits, up 8% (mtm)

3. Lazada Indonesia (Lazada.co.id): 33.8 million visits, up 5% (mtm)

4. Blibli (Blibli.com): 12.7 million visits, down 5% (mtm)

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E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

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