Indonesia Among Top 10 Countries Most Likely to Follow Social Media Influencers

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Nabilah Muhamad 04/11/2025 20:04 WIB

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According to the We Are Social report, Indonesia is one of the countries whose citizens follow the most influencer accounts on social media.

10 Countries with the Highest Percentage of Social Media Users* Who Follow Influencer Accounts (Q2 2025)

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10 Countries with the Highest Percentage of Social Media Users* Who Follow Influencer Accounts (Q2 2025)

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According to a We Are Social report, from a sample of social media (socmed) users aged 16 and above worldwide, 22.6% followed influencer accounts in Q2 2025.

Ghana was the country where the highest proportion of socmed users followed influencers, reaching 46.8%.

Meanwhile, Indonesia ranked eighth globally, with 31.7% of socmed users following similar accounts.

Here is a list of the top 10 countries with the highest percentage of social media users aged 16 and above who follow influencer accounts in Q2 2025:

Ghana: 46.8%
Philippines: 42.9%
Brazil: 40.4%
South Africa: 35.2%
Thailand: 32.9%
Malaysia: 32.3%
Nigeria: 32.0%
Indonesia: 31.7%
United Arab Emirates: 29.5%
New Zealand: 28.4%

Globally, the most followed type of account by social media users is accounts of friends, family, or acquaintances (48.2%).

This is followed by TV show accounts (28%); actors or comedians (27.8%); entertainment, meme, or parody accounts (26.8%); and singers, bands, or musicians (26.3%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesia Among Top 10 Countries Most Likely to Follow Social Media Influencers

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Indonesia Among Top 10 Countries Most Likely to Follow Social Media Influencers

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