Visitors to Shopee Indonesia, Tokopedia, and Blibli Websites Decreased in September 2025

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Adi Ahdiat 16/10/2025 11:37 WIB

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According to Semrush data, the number of visits to the websites of Shopee Indonesia, Tokopedia, and Blibli decreased in September 2025, while visits to Lazada Indonesia's website increased.

Number of Website Visitors for Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli (August-September 2025)*

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Number of Website Visitors for Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli (August-September 2025)*

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According to Semrush data, the number of visits to Shopee, Tokopedia, and Blibli websites decreased in September 2025.

Meanwhile, visits to its competitor's e-commerce site, Lazada, slightly increased compared to the previous month.

Below are the visit data for major e-commerce sites in Indonesia in September 2025:

1. Shopee Indonesia (Shopee.co.id): 124.3 million visits, down 7.8% (mtm)

In September 2025, Shopee Indonesia's website recorded 124.3 million visits from around the world.

This figure decreased by approximately 10.5 million visits, or down 7.8% compared to the previous month (month-to-month/mtm).

In September 2025, Shopee held various promotional programs, one of which was the 9 September (9.9) double-digit discount.

There was also the "Bayar QRIS Serba Seribu" (Pay QRIS All for a Thousand) program, where consumers could get special prices for various products, provided they paid via ShopeePay QRIS.

2. Tokopedia (Tokopedia.com): 66.2 million visits, down 4.8% (mtm)

Tokopedia's website recorded 66.2 million visits in September 2025, a decrease of approximately 3.3 million visits, or down 4.8% (mtm).

In September 2025, Tokopedia held the "Tokopedia Promo Guncang 9.9" program, offering discounts and free shipping for various types of products.

Tokopedia also launched the "Flash Sale Serba 9" program, offering special prices for a variety of products, with purchases made during specific hours.

3. Lazada Indonesia (Lazada.co.id): 32 million visits, up 1.7% (mtm)

In September 2025, Lazada Indonesia's website recorded 32 million visits, an increase of approximately 542 thousand visits, or up 1.7% (mtm).

Lazada was the only major e-commerce platform in Indonesia to see an increase in website visits this month.

In September 2025, Lazada held a double-digit promo program titled "Lazada 9.9 Mega Brands Sale."

They also provided an interactive site called "Keciduk Lazada," where consumers could get shopping vouchers by participating in games on the site.

4. Blibli (Blibli.com): 13.4 million visits, down 32.9% (mtm)

Blibli's website recorded 13.4 million visits in September 2025, a decrease of approximately 6.6 million visits, or down 32.9% (mtm).

During that month, Blibli held a promotional program titled "Double Day 9.9 Blibli Flagship Festival," which offered product discounts from various flagship stores.

This program included half-price discounts for product purchases during specific hours, as well as extra discount vouchers of up to 99% for various household necessities.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Visitors to Shopee Indonesia, Tokopedia, and Blibli Websites Decreased in September 2025

Below are the visit data for major e-commerce sites in Indonesia in September 2025:

1. Shopee Indonesia (Shopee.co.id): 124.3 million visits, down 7.8% (mtm)

2. Tokopedia (Tokopedia.com): 66.2 million visits, down 4.8% (mtm)

3. Lazada Indonesia (Lazada.co.id): 32 million visits, up 1.7% (mtm)

4. Blibli (Blibli.com): 13.4 million visits, down 32.9% (mtm)

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Popular Data

Visitors to Shopee Indonesia, Tokopedia, and Blibli Websites Decreased in September 2025

Below are the visit data for major e-commerce sites in Indonesia in September 2025:

1. Shopee Indonesia (Shopee.co.id): 124.3 million visits, down 7.8% (mtm)

2. Tokopedia (Tokopedia.com): 66.2 million visits, down 4.8% (mtm)

3. Lazada Indonesia (Lazada.co.id): 32 million visits, up 1.7% (mtm)

4. Blibli (Blibli.com): 13.4 million visits, down 32.9% (mtm)

Tags

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

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