Global iPhone Shipment Market Share for Q2 2025 Increased Slightly Year-on-Year

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Akbar Ridwan 07/10/2025 09:48 WIB

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According to Counterpoint data, global iPhone shipment market share in Q2 2025 was 17%, up 1% year-on-year.

Global iPhone Shipment Market Share by Quarter (2023-2025)

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Global iPhone Shipment Market Share by Quarter (2023-2025)

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According to Counterpoint data, the global iPhone shipment market share in Q2 2025 was 17%, growing 1% year-on-year (yoy).

However, quarter-on-quarter, the global iPhone market share in Q2 2025 decreased by 2% compared to Q1 2025.

Counterpoint stated that in Q2 2025, global iPhone shipments grew 10% yoy. This achievement marked an all-time high for the June quarter.

The growth was driven by a 7% yoy increase in Apple's shipments to the United States (US), a condition that had not occurred in a June quarter since 2021.

Counterpoint explained that this growth was due to advanced demand amid tariff uncertainties and extended trade-in offers.

In India, Counterpoint noted, iPhone shipments reached a record high for the June quarter, driven by strong promotions and trade-in offers.

“The iPhone 16 was the most shipped smartphone during this period,” Counterpoint explained in its report.

Meanwhile, for the Chinese market, Apple faced competition from local manufacturers and government subsidy schemes that limited iPhone shipment growth.

“However, promotions and the consequences of earlier iPhone upgrades ensured quarterly growth,” Counterpoint said.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Global iPhone Shipment Market Share for Q2 2025 Increased Slightly Year-on-Year

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Global iPhone Shipment Market Share for Q2 2025 Increased Slightly Year-on-Year

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