10 Best-Selling Perfumes on Shopee Indonesia in Q2 2025, Local Brands Dominate

Technology & Telecommunications

Premium

Nabilah Muhamad 30/09/2025 18:47 WIB

URL has been copied

Memuat...

According to Compas research, out of the 10 best-selling perfume brands on Shopee Indonesia in Q2 2025, the majority are local perfume brands.

10 Perfume and Fragrance Product Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “10 Best-Selling Perfumes on Shopee Indonesia in Q2 2025, Local Brands Dominate”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

10 Perfume and Fragrance Product Brands with the Largest Market Share* on Shopee Indonesia (Q2 2025)

Download

Source

A Small Font
A Medium Font
A Bigger Font

Market research firm Compas released a list of the 10 best-selling perfume and fragrance brands on Shopee Indonesia in Q2 2025.

This data comes from online crawling results, which is the digital collection of product sales data from both official and non-official stores on Shopee, with a minimum product rating criterion of 4 stars.

As a result, 9 out of the 10 best-selling perfume brands on Shopee Indonesia are domestic. Only 1 brand is foreign, namely Miniso from China.

HMNS, an Indonesian perfume brand established in 2019, successfully secured the top position with a 4.45% share of the total perfume sales value on Shopee during this period.

Following in the rankings are other local brands, namely Saff & Co. (3.98%), Mykonos (3.32%), Scarlett (2.96%), and Octarine (2.59%).

"The top five brands are entirely filled by local brands with strong positioning and narratives among Gen Z and urban millennials," Compas wrote on its official Instagram account on Monday (29/9/2025).

Below is the list of the 10 perfume and fragrance brands with the largest market share on Shopee Indonesia in Q2 2025, according to Compas's research:

HMNS: 4.45%

Saff & Co.: 3.98%

Mykonos: 3.32%

Scarlett: 2.96%

Octarine: 2.59 %

Evangeline: 1.43%

Miniso: 1.16%

Macbrame: 1.13%

Onix: 1.06%

Morris: 1.04%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Latest Data Stories

Population of Male Cattle Suitable for Slaughter, Period 2013-2024 Demographics 06/12/2025, 15:59 WIB

Average Per Capita Monthly Expenditure in South Papua 2024 Consumer Services & Health 06/12/2025, 15:51 WIB

Automotive, Motorcycle, and Repair Sector PDRB of ADHB 2013-2023 Technology & Telecommunications 06/12/2025, 15:20 WIB

Global Natural Gas Prices Rise to US$3.33/Mmbtu (Friday, May 23, 2025) Energy 06/12/2025, 15:16 WIB

US Soybeans Futures Contract Price (Two-Month) - US$1,060.25/Bushel (Friday, May 23, 2025) Economics & Macro 06/12/2025, 14:59 WIB

Bungo Regency Construction Cost Index, Jambi 2025 Property 06/12/2025, 14:57 WIB

Download

Source

10 Best-Selling Perfumes on Shopee Indonesia in Q2 2025, Local Brands Dominate

Tags

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Latest Data Stories

Popular Data

10 Best-Selling Perfumes on Shopee Indonesia in Q2 2025, Local Brands Dominate

Tags

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Latest Data Stories

Trending Topics

Popular Data