Global Marketplace Website and App Visitors Increasing Until June 2025

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Adi Ahdiat 26/09/2025 10:40 WIB

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Global marketplace consumers have increased over the past two years until June 2025.

Number of Visits to Global Marketplace Websites and Applications (July 2023-June 2025)

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Number of Visits to Global Marketplace Websites and Applications (July 2023-June 2025)

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Global marketplace consumers have increased in the last two years.

This is evident from the positive growth in the number of visits to marketplace websites and applications.

According to a Similarweb report, during the period of July 2023—June 2024, marketplace websites worldwide garnered 14.9 billion visits.

Then, from July 2024—June 2025, the number reached 15 billion visits, growing 1% compared to the previous year (year-on-year/yoy).

More rapid growth was seen in marketplace app visitors, which during that period increased by 5.3% (yoy) to 57.8 billion visits, as shown in the graph.

"Marketplaces might be able to reach many people through websites, but apps are the main driver of consumer engagement," Similarweb stated in its report.

"App users are more active, loyal, and engaged. This makes apps the primary channel for building closer relationships with buyers and encouraging repeat purchases," it continued.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Global Marketplace Website and App Visitors Increasing Until June 2025

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