Shopee and Tokopedia Website Traffic Increased in August 2025; Lazada and Blibli Decreased

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Adi Ahdiat 19/09/2025 12:30 WIB

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According to Semrush data, website visits to e-commerce sites Shopee and Tokopedia increased in August 2025, while Lazada and Blibli decreased.

Number of Visitors to the Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli Websites (July-August 2025)*

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Number of Visitors to the Shopee Indonesia, Tokopedia, Lazada Indonesia, and Blibli Websites (July-August 2025)*

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According to Semrush data, the number of visits to Shopee and Tokopedia websites increased in August 2025.

However, visits to other major e-commerce sites, namely Lazada and Blibli, decreased compared to the previous month.

Here's the data on the number of visits to major e-commerce sites in Indonesia in August 2025:

1. Shopee Indonesia (Shopee.co.id): 137 million visits, up 2.9% (mtm)

In August 2025, the Shopee Indonesia website received 137 million visits from around the world. The number increased by approximately 4 million visits or 2.9% compared to the previous month (month-to-month/mtm).

Shopee remains the e-commerce site with the most visitors in Indonesia, surpassing competitors such as Tokopedia, Lazada, and Blibli.

In August 2025, Shopee held various promotional programs, such as the August 8 (8.8) twin-date discount, Grand Fashion Sale, discounts on fashion and beauty products, ShopeeVIP Guaranteed 50% Discount, All-Day 99% Discount, and Free Shipping Rp0.

Shopee also ran a promotion for the "Liga Kreator Youtube Shopping" with prizes totaling hundreds of millions of rupiah, which ran from July 14 to August 10, 2025.

2. Tokopedia (Tokopedia.com): 70.6 million visits, up 8.2% (mtm)

The Tokopedia website received 70.6 million visits in August 2025. This represents an increase of approximately 5 million visits or 8.2% (mtm).

In August 2025, Tokopedia held various promotional programs, including an 80% discount with a maximum value of Rp100,000, or a discount of up to Rp1.7 million for minimum transactions of Rp10 million, specifically for certain Mandiri Credit Card users.

3. Lazada Indonesia (Lazada.co.id): 32.2 million visits, down 0.7% (mtm)

In August 2025, the Lazada Indonesia website received 32.2 million visits, a decrease of approximately 200,000 visits or 0.7% (mtm).

That month, Lazada held an 8% discount program with a maximum discount of Rp580,000 for certain product categories, valid from August 15-19, 2025.

4. Blibli (Blibli.com): 20.3 million visits, down 65% (mtm)

The Blibli website received 20.3 million visits in August 2025, a decrease of approximately 37 million visits or 65% (mtm).

That month, Blibli offered an 80% discount with a maximum discount of Rp100,000, valid for a limited time from August 17-18, 2025.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Shopee and Tokopedia Website Traffic Increased in August 2025; Lazada and Blibli Decreased

Here's the data on the number of visits to major e-commerce sites in Indonesia in August 2025:

1. Shopee Indonesia (Shopee.co.id): 137 million visits, up 2.9% (mtm)

2. Tokopedia (Tokopedia.com): 70.6 million visits, up 8.2% (mtm)

3. Lazada Indonesia (Lazada.co.id): 32.2 million visits, down 0.7% (mtm)

4. Blibli (Blibli.com): 20.3 million visits, down 65% (mtm)

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Shopee and Tokopedia Website Traffic Increased in August 2025; Lazada and Blibli Decreased

Here's the data on the number of visits to major e-commerce sites in Indonesia in August 2025:

1. Shopee Indonesia (Shopee.co.id): 137 million visits, up 2.9% (mtm)

2. Tokopedia (Tokopedia.com): 70.6 million visits, up 8.2% (mtm)

3. Lazada Indonesia (Lazada.co.id): 32.2 million visits, down 0.7% (mtm)

4. Blibli (Blibli.com): 20.3 million visits, down 65% (mtm)

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5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

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