Southeast Asia's Largest E-Commerce Market for Kitchen Appliances by 2025

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Akbar Ridwan 25/08/2025 17:56 WIB

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According to TMO Group research, Thailand has the largest e-commerce market in Southeast Asia for small kitchenware products.

Southeast Asian E-Commerce Market for Kitchen Appliances (April 2025)*

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Southeast Asian E-Commerce Market for Kitchen Appliances (April 2025)*

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TMO Group analyzed April 2025 sales data for small kitchen appliances on the Southeast Asian e-commerce platforms Shopee and Lazada.

Thailand emerged as the largest market for this product category, holding a 37.5% market share.

Meanwhile, Indonesia had the lowest market share among the six main markets in the region.

The following shows the market share of small kitchen appliances on Southeast Asian e-commerce platforms in April 2025, according to TMO Group data:

Thailand: 37.5%
Philippines: 18.5%
Malaysia: 17.1%
Vietnam: 12.7%
Singapore: 7.5%
Indonesia: 6.6%

The small kitchen appliances included in this report comprise three categories:

Cooking and heating appliances: rice cookers, air fryers, multi-cookers, deep fryers, toasters, pressure cookers, waffle makers, and induction cooktops.
Food preparation appliances: food processors, meat grinders, blenders and grinders, juicers, mixers, and soy milk makers.
Beverage preparation appliances: coffee machines and accessories, and electric kettles.

Cooking and heating appliances had the largest market share at 54.1%, followed by beverage preparation appliances at 23.2% and food preparation appliances at 22.7%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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