These Are the Most Popular Snack Brands in Southeast Asian E-commerce 2025

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Akbar Ridwan 25/08/2025 11:49 WIB

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According to TMO Group's observations, in April 2025, nuts, dried fruits, and beef jerky were the largest snack food categories in the Southeast Asian e-commerce market.

Top 5 Snack Brands in the Dried Snacks and Nuts Category in Southeast Asian E-commerce (April 2025)

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Top 5 Snack Brands in the Dried Snacks and Nuts Category in Southeast Asian E-commerce (April 2025)

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According to TMO Group's observation of Shopee and Lazada e-commerce data, in April 2025, nuts, dried fruits, and beef jerky were the largest categories in the Southeast Asian snack market.

“Due to the region's hot and humid climate, dry snacks like nuts, dried fruits, and beef jerky offer longer shelf life and easier storage,” stated TMO Group in its July 2025 publication.

Among subcategories, dried fruits and vegetables were the best-selling products. The market share of popular snack brands in the dry snack and nut category in April 2025 can be seen as follows:

Rich Food (Vietnam): 5.6%
Tiger Food (Vietnam): 3.4%
Wonderful (United States): 2.4%
Chocmet (Philippines): 1.5%
Mr. Squirrel (Philippines): 1%

TMO Group stated that the top 5 brands in the dry snack and nut category only accounted for 12.9% of the market share, mostly from Vietnam and the Philippines, reflecting the strong presence of local players.

“Despite the dominance of domestic brands, the market remains fragmented, with no signs of a monopoly,” said TMO Group.

According to TMO Group, the Philippines and Vietnam are major production centers for tropical fruits and nuts. Local brands benefit from access to raw materials and in-house processing, allowing for lower costs and fresher products.

“On e-commerce platforms, features like ‘made-to-order’ and ‘low-temperature drying’ are key selling points,” said TMO Group.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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These Are the Most Popular Snack Brands in Southeast Asian E-commerce 2025

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