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AI's Primary Information Source in June 2025: Reddit Leads

Erlina Fury Santika 12/08/2025 08:50 WIB

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According to Statista's processing of Semrush data, as of June 2025, several primary information sources used by AI have been identified, with Reddit being the most prevalent.

Top 10 Information Sources Cited by LLMs* for Artificial Intelligence/AI (June 2025)

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Top 10 Information Sources Cited by LLMs* for Artificial Intelligence/AI (June 2025)

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Statista's analysis of Semrush data reveals numerous sources cited by large language models (LLMs) to provide information for AI.

The analyzed AI includes ChatGPT, Perplexity, AI overviews, and Google AI Mode. A total of 150,000 citations were found from 5,000 randomly selected keywords in the Semrush database.

Reddit emerged as the largest source of information, accounting for 40.1% of total citations, surpassing Google, YouTube, and Wikipedia.

Statista notes that LLMs have extensive access to user-driven discussion libraries on the platform, facilitated by a US$60 million API agreement with Google in 2024. As of the first quarter of 2025, the platform boasted 108 million daily active global users.

Following Reddit are Wikipedia (26.3%), YouTube (23.5%), Google (23.3%), Yelp (21%), and Facebook (20%).

Other sources, including Amazon, TripAdvisor, Mapbox, and OpenStreetMap, each contributed less than 20%.

"The rise of AI-generated content is transforming how people seek information online. AI-driven content now fuels discovery and interaction, shaping the answers provided by chatbots and search engines across various platforms," Statista wrote on Friday, August 8, 2025.

Statista explains that the transformative impact of generative AI on search, marketing, and media consumption necessitates adaptation for both users and businesses in this rapidly evolving landscape.

"The authenticity, quality of content, and data privacy are critical concerns. More than ever, Reddit is not just a forum, but a vital channel for achieving visibility in an AI-driven world," Statista wrote.

Top 10 websites serving as AI information sources in June 2025:

1. Reddit: 40.1%

2. Wikipedia: 26.3%

3. YouTube: 23.5%

4. Google: 23.3%

5. Yelp: 21%

6. Facebook: 20%

7. Amazon: 18.7%

8. TripAdvisor: 12.5%

9. Mapbox: 11.3%

10. OpenStreetMap: 11.3%.

(Read: AI Chatbots are Booming in Indonesia: Download Trends)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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AI's Primary Information Source in June 2025: Reddit Leads

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