Indonesia Among the 20 Countries with the Highest Social Media Usage, Q1 2025

According to a We Are Social report, in Q1 2025, the average global internet user spent 426 minutes (7 hours 6 minutes) per week browsing social media.

Nigeria had the longest average social media access duration, reaching 826 minutes (13 hours 46 minutes) per week—almost double the global average.

Indonesia ranked 17th globally, with an average social media access duration of 529 minutes (8 hours 49 minutes) per week.

Below is a list of the top 20 countries with the longest average social media access durations globally, as of Q1 2025:

1. Nigeria: 826 minutes (13 hours 46 minutes) per week

2. Kenya: 810 minutes (13 hours 30 minutes)

3. Philippines: 773 minutes (12 hours 53 minutes)

4. Brazil: 710 minutes (11 hours 50 minutes)

5. Ghana: 699 minutes (11 hours 39 minutes)

6. South Africa: 693 minutes (11 hours 33 minutes)

7. Argentina: 684 minutes (11 hours 24 minutes)

8. Chile: 679 minutes (11 hours 19 minutes)

9. Colombia: 677 minutes (11 hours 17 minutes)

10. Mexico: 661 minutes (11 hours 01 minute)

11. Turkey: 629 minutes (10 hours 29 minutes)

12. Malaysia: 626 minutes (10 hours 26 minutes)

13. New Zealand: 565 minutes (9 hours 25 minutes)

14. Serbia: 562 minutes (9 hours 22 minutes)

15. Ireland: 534 minutes (8 hours 54 minutes)

16. Thailand: 533 minutes (8 hours 53 minutes)

17. Indonesia: 529 minutes (8 hours 49 minutes)

18. Egypt: 516 minutes (8 hours 36 minutes)

19. Australia: 509 minutes (8 hours 29 minutes)

20. United Arab Emirates (UAE): 507 minutes (8 hours 27 minutes)

We Are Social compiled this data from the Q1 2025 GWI survey report, sampling internet users aged 16 and older worldwide.

The report found that the majority (50.5%) of global respondents accessed social media to connect with family and friends.

Others used social media to fill their free time (39.3%), read news (35.9%), and search for content such as articles or videos (30.5%).