Top 10 Best-Selling Deodorants on Shopee Indonesia, Q1 2025

Market research firm Compas released a list of the top 10 best-selling deodorant brands on Shopee Indonesia in Q1 2025.

This data was collected through online crawling, which involves digitally collecting product sales data from both official and non-official stores on Shopee, with a minimum product rating of 4 stars.

Nivea emerged as the best-selling brand, capturing a 12.40% share of total deodorant sales value on Shopee during this period. Its position was significantly ahead of other brands, whose shares were all below 8%.

However, Nivea's market share decreased from 13.44% in the fourth quarter of the previous year.

Below is the list of the top 10 best-selling deodorant brands on Shopee Indonesia in Q1 2025, based on Compas research:

1. Nivea: 12.40%

2. Deorex: 7.20%

3. M,B,K: 6.41%

4. Perspirex: 6.31%

5. Rexona: 5.96%

6. Jennskin: 4.99%

7. Posh: 3.09%

8. Tosca: 2.85%

9. Lady Speed Stick: 2.45%

10. SR12: 1.65%

Furthermore, SR12, a skincare product from Bogor, newly entered the top 10 list with a 1.65% share in the first quarter of 2025.

"SR12's entry into the top 10 brands shows a slight shift in the composition of local brands in the rankings," Compas wrote on its Instagram account on Tuesday, July 29, 2025.