This is Why Internet Users Worldwide Use "Ad Blockers"

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Nabilah Muhamad 25/07/2025 13:24 WIB

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Respondent Proportions* Regarding Reasons for Using Ad Blockers (Q1 2025)

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Respondent Proportions* Regarding Reasons for Using Ad Blockers (Q1 2025)

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According to Data Reportal, 30.3% of internet users aged 16 and above used ad blockers in Q1 2025. This represents a 3.5% decrease quarter-on-quarter (QoQ) from the previous quarter's 31.4%.

The majority (64.4%) use ad blockers because they feel there are too many internet advertisements. Furthermore, 54.5% find that ads disrupt their online activities, and 40.8% use them to protect their privacy.

Other reasons for using ad blockers include irrelevant ads (40%), blocking inappropriate content (30.5%), and improving device performance (30.5%). Additionally, 25.9% of users employ ad blockers to prevent companies from collecting their personal data.

Data Reportal also reports that Indonesia has the highest ad blocker usage globally, with a proportion of 39.9%. This is followed by China (36%), Vietnam (35.7%), Israel (35.5%), Croatia (34.9%), and Greece (34.7%).

(Read: Indonesia to Become the Largest User of Ad Blockers in 2024)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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This is Why Internet Users Worldwide Use "Ad Blockers"

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This is Why Internet Users Worldwide Use "Ad Blockers"

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