Not an iPhone, This Apple Product Holds the Highest Global Market Share in Early 2025

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Akbar Ridwan 15/07/2025 19:50 WIB

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Based on product type, according to Counterpoint data, Apple's highest global market share in Q1 2025 was not the iPhone.

Apple's Global Market Share by Product Segment (Q1 2024-Q1 2025)

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Apple's Global Market Share by Product Segment (Q1 2024-Q1 2025)

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According to Counterpoint data, the Apple product with the highest global market share in the first quarter (Q1) of 2025 was not the iPhone, but the iPad.

In Q1 2025, iPad's global market share was recorded at 34%. After that there were AirPods at 21%, Apple Watch 20%, and then the iPhone which amounted to 19%.

Meanwhile, the product with the smallest share was the MacBook, at 12%.

Counterpoint also said that Apple's revenue in Q1 2025 (fiscal Q2 2025) grew 5% year-on-year (yoy) to reach US$95.3 billion. The growth was driven by hardware (3% yoy) and services (12% yoy).

“Shipments of iPhones (12% yoy), iPads (6% yoy), MacBooks (18% yoy), and AirPods (9% yoy) all grew during the quarter, while Apple Watch (-9% yoy) continued to decline,” Counterpoint said.

The growth in iPhone shipments was driven by the iPhone 16 series. In this regard, the iPhone 16e was well received in Japan, which was the largest volume driver during the quarter.

“Apple has also managed to reduce the potential financial impact of tariffs by shifting the source of US imports to other regions, such as India,” Counterpoint said.

Mac growth was supported by the launch of the MacBook Air with the M4 Chip. Counterpoint said subsidies in China also helped growth.

Meanwhile, iPad growth was driven by the strong performance of the new iPad 11 launched in Q1 2025 and the success of the Apple iPad Air 7 series.

"Apple's struggles in the smartwatch market continue, marking 6 consecutive quarters of decline starting from Q4 2023. Most of the shipment decline comes from the SE 2022, which has been in circulation for about 2 years since its launch," Counterpoint said.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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