Popular Platforms for Tracking Social Media Metrics

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Akbar Ridwan 05/06/2025 12:39 WIB

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A HubSpot survey reveals the popular platforms used by companies in various countries to track social media metrics.

Proportion of Global Marketing Professionals Responding on Platforms Used to Track Social Media Metrics (December 2024)

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Proportion of Global Marketing Professionals Responding on Platforms Used to Track Social Media Metrics (December 2024)

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A HubSpot survey reveals the popular platforms used by companies in various countries to track social media metrics. The companies in question are those employing the marketing professionals who responded to the survey.

The survey results show that the majority of respondents stated their companies use Google Analytics to check social media metrics. Salesforce and HubSpot ranked second and third, respectively.

The following proportions represent respondents' choices of platforms used by their companies to track social media metrics:

Google Analytics: 42%
Salesforce: 35%
HubSpot: 33%
NetBase: 23%
Sprout Social: 21%
Hootsuite: 17%.

According to HubSpot, the higher percentage of Customer Relationship Management (CRM) platforms, such as HubSpot and Salesforce, compared to dedicated social media platforms, indicates the growing importance of connecting social media engagement with customer marketing.

“On the production side, 77% of social media marketing professionals use a posting schedule or calendar to maintain consistency and plan ahead,” stated HubSpot in its report Global Social Media Trends 2025.

HubSpot conducted this survey in December 2024. A total of 1,132 marketing professionals from various industries across North America, Europe, Asia, and Australia participated.

(Read: Challenges Faced by the Global Marketing Team When Using AI)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Popular Platforms for Tracking Social Media Metrics

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