Types of Social Media Content Created by Marketing Professionals Using AI

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Akbar Ridwan 04/06/2025 18:40 WIB

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Marketers use artificial intelligence (AI) to create a variety of social media content. The majority consists of short videos, images, and text posts.

Types of Social Media Content Created by Global Marketing Professionals Using Artificial Intelligence/AI (December 2024)

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Types of Social Media Content Created by Global Marketing Professionals Using Artificial Intelligence/AI (December 2024)

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According to a HubSpot survey, marketers are using artificial intelligence (AI) to create a variety of social media content.

The most common types of content created using this method are short videos, images, and text posts.

"Marketers are expanding their use of AI, from text and image-based content posts to videos, infographics, and video clips," HubSpot stated in its Global Social Media Trends 2025 report.

The following list shows the types of social media content created by global marketers using AI, according to the HubSpot survey:

* Short videos: 56%

* Images: 53%

* Text posts: 45%

* Long videos: 42%

* Captions: 37%

* Infographics: 36%

* Podcasts/interviews: 24%

* Polls: 15%

HubSpot also found that 77% of global marketers feel AI helps them reach their target consumers on social media.

Furthermore, 75% feel AI helps them be more creative in creating social media content, and 72% report better performance thanks to AI-generated content.

HubSpot conducted this survey in December 2024, involving 1,132 marketers from various industries across North America, Europe, Asia, and Australia.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."