More Indonesian Mothers Shopping Through Affiliate Links

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Akbar Ridwan 23/05/2025 13:10 WIB

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TheAsianparent Insights' report reveals that many mothers in Indonesia purchased products via affiliate links in 2024. This is detailed in The Digital Mum Survey: Indonesia - 2024.

Proportion of Respondents Who Have and Have Not Purchased Products from Affiliate Links in Indonesia (2024)

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Proportion of Respondents Who Have and Have Not Purchased Products from Affiliate Links in Indonesia (2024)

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TheAsianparent Insights' report reveals that many mothers in Indonesia purchased products online via affiliate links in 2024.

The report, *The Digital Mum Survey: Indonesia-2024*, shows that 72% of respondents admitted to having purchased products from affiliate links. According to theAsianparent Insights, this percentage increased by 8% compared to 2023.

“Mothers are highly influenced by affiliate links, with over 70% making purchases through them,” wrote theAsianparent Insights in its report.

According to theAsianparent Insights, there are five reasons why mothers in Indonesia buy products from affiliate links. The first reason is that affiliate links offer detailed product information, with a percentage reaching 65%.

The following reasons are: easier purchasing process (60%), products meeting their needs (57%), availability of exclusive promotions (52%), and engaging content (36%).

“Affiliates offer detailed product information, engaging content, and simplify the purchasing process, making it easier for mothers to decide and buy,” said theAsianparent Insights.

The survey in the *The Digital Mum Survey: Indonesia-2024* report was conducted online using a quantitative approach. The method used was purposive random sampling, and respondent interview durations ranged from 15-20 minutes.

The survey involved 1,000 respondents. Respondent criteria included women aged 18-40 years and older with children, residing in Indonesia, and representing a mix of all socioeconomic status groups.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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More Indonesian Mothers Shopping Through Affiliate Links

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