Indonesia's Household E-commerce Spending to Increase in 2024

Technology & Telecommunications

Premium

Adi Ahdiat 20/03/2025 10:50 WIB

URL has been copied

Memuat...

According to a Mandiri Institute report, the proportion of Indonesian household spending on e-commerce transactions increased again in 2024, after a decline in 2023.

Proportion of E-commerce Transaction Value from Total Indonesian Household Spending (2017-2024)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Indonesia's Household E-commerce Spending to Increase in 2024”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Proportion of E-commerce Transaction Value from Total Indonesian Household Spending (2017-2024)

Download

Source

A Small Font
A Medium Font
A Bigger Font

Indonesian household e-commerce spending rose again in 2024, after a decline in 2023.

This is evident from the March 2025 report, *Cashing in on the Digital Boom*, released by Mandiri Institute.

Quoting the report, the estimated value of e-commerce transactions in Indonesia throughout 2024 reached Rp487 trillion.

This represents 6.7% of the total national household spending in 2024, valued at Rp6,812 trillion.

This proportion increased compared to 2023, although it remains lower than in 2022, as shown in the graph.

The following details the value of household spending and estimated e-commerce transaction value in Indonesia per year, according to Mandiri Institute data:

Year 2017
* Household consumption expenditure: Rp5,380 trillion
* E-commerce transaction value: Rp42 trillion
* Proportion of e-commerce transactions: 0.8%

Year 2018
* Household consumption expenditure: Rp5,651 trillion
* E-commerce transaction value: Rp106 trillion
* Proportion of e-commerce transactions: 1.8%

Year 2019
* Household consumption expenditure: Rp5,936 trillion
* E-commerce transaction value: Rp206 trillion
* Proportion of e-commerce transactions: 3.4%

Year 2020
* Household consumption expenditure: Rp5,780 trillion
* E-commerce transaction value: Rp253 trillion
* Proportion of e-commerce transactions: 4.2%

Year 2021
* Household consumption expenditure: Rp5,897 trillion
* E-commerce transaction value: Rp401 trillion
* Proportion of e-commerce transactions: 6.4%

Year 2022
* Household consumption expenditure: Rp6,188 trillion
* E-commerce transaction value: Rp476 trillion
* Proportion of e-commerce transactions: 7.1%

Year 2023
* Household consumption expenditure: Rp6,486 trillion
* E-commerce transaction value: Rp454 trillion
* Proportion of e-commerce transactions: 6.5%

Year 2024
* Household consumption expenditure: Rp6,812 trillion
* E-commerce transaction value: Rp487 trillion
* Proportion of e-commerce transactions: 6.7%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Latest Data Stories

The price of fresh broiler chicken in traditional markets in North Maluku Province has decreased by 5.41% over the past month. Economics & Macro 07/12/2025, 8:29 WIB

Average Length of Schooling in Depok City Up to Class X in 2025 Consumer Services & Health 07/12/2025, 8:10 WIB

2024 Update: Karanganyar Regency's per capita GRDP (Regional Gross Domestic Product) is IDR 53.36 million. PDB 07/12/2025, 7:58 WIB

Copper Prices Rise to US$4.68 per Pound (Thursday, May 22, 2025) Market 07/12/2025, 7:54 WIB

Average Per Capita Monthly Expenditure in South Papua 2024 Consumer Services & Health 07/12/2025, 6:59 WIB

Tomorrow's humidity in Agam will be 79-97%. Demographics 07/12/2025, 5:37 WIB

Download

Source

Indonesia's Household E-commerce Spending to Increase in 2024

Tags

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Latest Data Stories

Popular Data

Indonesia's Household E-commerce Spending to Increase in 2024

Tags

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Latest Data Stories

Trending Topics

Popular Data