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Indonesia's Household E-commerce Spending to Increase in 2024

Adi Ahdiat 20/03/2025 10:50 WIB

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According to a Mandiri Institute report, the proportion of Indonesian household spending on e-commerce transactions increased again in 2024, after a decline in 2023.

Proportion of E-commerce Transaction Value from Total Indonesian Household Spending (2017-2024)

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Proportion of E-commerce Transaction Value from Total Indonesian Household Spending (2017-2024)

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Indonesian household e-commerce spending rose again in 2024, after a decline in 2023.

This is evident from the March 2025 report, *Cashing in on the Digital Boom*, released by Mandiri Institute.

Quoting the report, the estimated value of e-commerce transactions in Indonesia throughout 2024 reached Rp487 trillion.

This represents 6.7% of the total national household spending in 2024, valued at Rp6,812 trillion.

This proportion increased compared to 2023, although it remains lower than in 2022, as shown in the graph.

The following details the value of household spending and estimated e-commerce transaction value in Indonesia per year, according to Mandiri Institute data:

Year 2017
* Household consumption expenditure: Rp5,380 trillion
* E-commerce transaction value: Rp42 trillion
* Proportion of e-commerce transactions: 0.8%

Year 2018
* Household consumption expenditure: Rp5,651 trillion
* E-commerce transaction value: Rp106 trillion
* Proportion of e-commerce transactions: 1.8%

Year 2019
* Household consumption expenditure: Rp5,936 trillion
* E-commerce transaction value: Rp206 trillion
* Proportion of e-commerce transactions: 3.4%

Year 2020
* Household consumption expenditure: Rp5,780 trillion
* E-commerce transaction value: Rp253 trillion
* Proportion of e-commerce transactions: 4.2%

Year 2021
* Household consumption expenditure: Rp5,897 trillion
* E-commerce transaction value: Rp401 trillion
* Proportion of e-commerce transactions: 6.4%

Year 2022
* Household consumption expenditure: Rp6,188 trillion
* E-commerce transaction value: Rp476 trillion
* Proportion of e-commerce transactions: 7.1%

Year 2023
* Household consumption expenditure: Rp6,486 trillion
* E-commerce transaction value: Rp454 trillion
* Proportion of e-commerce transactions: 6.5%

Year 2024
* Household consumption expenditure: Rp6,812 trillion
* E-commerce transaction value: Rp487 trillion
* Proportion of e-commerce transactions: 6.7%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."