Indonesia's E-commerce Transaction Value Increases in 2024

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Adi Ahdiat 20/03/2025 10:25 WIB

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According to a report by Mandiri Institute, the value of e-commerce transactions in Indonesia increased in 2024, after a slight decline in 2023.

Indonesia's E-commerce Transaction Value (2017-2024)

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Indonesia's E-commerce Transaction Value (2017-2024)

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Indonesia's e-commerce transaction trends strengthened in 2024 after a slight weakening in 2023.

This is evident from the March 2025 edition of the report "Cashing in on the Digital Boom," released by Mandiri Institute.

Quoting the report, the value of e-commerce transactions in Indonesia consistently increased every year during the 2017-2022 period.

However, in 2023, the estimated transaction value fell by 4.7% (year-on-year/yoy) to Rp454 trillion.

Then, in 2024, transactions rose again by 7.3% (yoy) to Rp487 trillion, as shown in the graph.

According to Rifan Ardianto, Director of Electronic System Trading at the Ministry of Trade, the 2024 e-commerce market was enlivened by the live shopping trend.

"Almost 80% of consumers are interested in watching live shopping. Of that number, 60% shop because they feel like they are shopping directly," said Rifan, as reported by Katadata.co.id (12/12/2024).

Similar sentiments were expressed by Veronica Utami, Country Director of Google Indonesia.

"Video commerce and live shopping must become important strategies for all e-commerce businesses. Content created by creators is an important part of consumer decision-making in shopping. So, it can no longer be ignored," said Veronica, as reported by Katadata.co.id (12/12/2024).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."