Types of Content Popular Among Global TikTok Users

Technology & Telecommunications

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Adi Ahdiat 27/02/2025 15:30 WIB

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According to a We Are Social report, the majority of global TikTok users utilize the platform to find humorous or entertaining content.

Primary Activities of Global TikTok Users (Q3 2024)*

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Primary Activities of Global TikTok Users (Q3 2024)*

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According to a We Are Social report, the majority of global TikTok users utilize the platform to find funny/entertaining content (79.6%).

A significant number also use TikTok to follow brand accounts or search for specific product information (51.1%).

Fewer users utilize TikTok for seeking breaking news, sharing photos/videos, and communicating with friends/family, as shown in the graph.

This data is derived from a survey of global TikTok users aged 16 and older conducted in Q3 2024.

We Are Social also notes that the most followed TikTok accounts in early 2025 were @khaby.lame, @charlidamelio, @mrbeast, @bellapoarch, and @addisonre.

Furthermore, the most-watched content on the platform was the "Magic Broomstick Ride" video created by @zachking.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."