Global Consumer Access Marketing Channels

Technology & Telecommunications

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Adi Ahdiat 27/02/2025 13:00 WIB

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According to a We Are Social report, the majority of global internet users are exposed to product marketing through search engines. However, each age group has different channel preferences.

Percentage of Global Internet Users Discovering New Brands/Products/Services by Channel (Q3 2024)*

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Percentage of Global Internet Users Discovering New Brands/Products/Services by Channel (Q3 2024)*

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According to a We Are Social report, based on a survey of global internet users aged 16 and older in Q3 2024, the majority, or 32.8%, discovered new brands, products, or services through search engines.

A significant portion also encountered product marketing through television advertisements, word of mouth, and social media advertising.

Other marketing channels, such as company websites, films/television programs, social media comments, website advertisements, and in-store promotions, tended to reach fewer consumers, as shown in the graph.

Nevertheless, each channel possesses varying strengths depending on the consumer's age group.

Among global internet users aged 16-24, the majority (32.6%) discovered new brands, products, or services through social media advertising.

Similarly, in the 25-34 age group, a large majority (31.1%) encountered product marketing through social media advertising.

Search engines were the more dominant marketing channel in the 35-44 (33.6%) and 45-54 (36.3%) age groups.

Television advertising, however, excelled in the 55-64 (38.8%) and 65+ (52.1%) age groups.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."