Traditional Indonesian Stores Become the Largest Sales Channel for FMCG Products in Indonesia

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Erlina Fury Santika 15/01/2025 20:09 WIB

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Statista data shows that traditional warung (small shops) are the largest sales channel for FMCG products in Indonesia, holding a 69% market share in Q2 2024.

Indonesia FMCG Product Sales Channels by Market Share (Q2 2024)

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Indonesia FMCG Product Sales Channels by Market Share (Q2 2024)

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Statista data shows that several sales channels exist for fast-moving consumer goods (FMCG) in Indonesia.

Traditional kiosks hold the largest market share at 69% in Q2 2024.

A key factor in this dominance is the consistent pricing strategy, which fosters consumer trust and support for these traditional outlets.

While acknowledging the benefits of traditional trade, Statista points out that small businesses still struggle to compete with modern rivals in terms of convenience.

Small retail stores or minimarkets account for the second largest share at 17%, followed by large retail stores or supermarkets at 6%.

Statista notes that the market share of FMCG minimarkets in Indonesia has decreased by 3% since Q3 2020. Despite lagging behind traditional markets, their popularity remains significant.

"Modern trade channels like hypermarkets and supermarkets employ a loss leader strategy, selling some items at a loss to generate higher profits from other, more expensive products," Statista reports, as cited on Wednesday, January 15, 2025.

Specialty stores account for 4% of the market, with the remaining 4% distributed across other channels.

(See also: [This is the Category of Best-Selling FMCG Products in Indonesian E-Commerce in 2024](https://databoks.katadata.co.id/produk-konsumen/statistik/677ce3ea09ae8/ini-kategori-produk-fmcg-terlaris-di-e-commerce-indonesia-pada-2024))

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Traditional Indonesian Stores Become the Largest Sales Channel for FMCG Products in Indonesia

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Traditional Indonesian Stores Become the Largest Sales Channel for FMCG Products in Indonesia

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