Bukalapak Website Visitor Numbers Decline in Q4 2024

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Adi Ahdiat 13/01/2025 11:20 WIB

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According to Semrush data, the number of visits to the Bukalapak website decreased throughout the fourth quarter, or October-December 2024.

Monthly Visits to the Bukalapak Website (Q4 2024)*

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Monthly Visits to the Bukalapak Website (Q4 2024)*

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According to Semrush data, visits to the Bukalapak website (Bukalapak.com) decreased throughout the fourth quarter, or October-December 2024.

In October 2024, the Bukalapak site still received 3.5 million visits from around the world.

Then, in November 2024, the number dropped to 3.3 million visits, and decreased again to 2.7 million visits in December 2024.

Cumulatively, during October-December 2024, the Bukalapak site experienced a decrease of approximately 800,000 visits, or a 22.9% reduction.

During the fourth quarter of 2024, visits to the Bukalapak site were also significantly lower than other e-commerce sites in Indonesia, such as Shopee, Tokopedia, Lazada, and Blibli.

Starting in early 2025, Bukalapak ceased its e-commerce service for physical products and switched to selling virtual products.

"Bukalapak will undergo a transformation in an effort to increase its focus on virtual products. As part of this strategic move, we will cease operations for the sale of physical products on the Bukalapak marketplace," said Bukalapak management in a press release on Tuesday (January 7, 2025).

Starting this year, consumers can only purchase virtual products on Bukalapak, such as mobile phone credit, internet data packages, electricity tokens, loan installments, BPJS Kesehatan contributions, PDAM water payments, and so on.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Bukalapak Website Visitor Numbers Decline in Q4 2024

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