Apple and Xiaomi Dominate the Global Wearable Market in Q3 2024

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Nabilah Muhamad 05/12/2024 13:16 WIB

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According to Canalys data, global wearable device shipments reached 52.9 million units in Q3 2024. Apple and Xiaomi were the most dominant players, each shipping 8.5 million units.

Global Wearable Device Shipment Volume by Manufacturer (Q3 2024)

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Global Wearable Device Shipment Volume by Manufacturer (Q3 2024)

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According to market research firm Canalys, global wearable device shipments totaled 52.9 million units in Q3 2024. This represents a 2.9% year-on-year (YoY) increase.

Canalys categorizes wearables into three groups: smart bands, basic watches, and smartwatches.

During this period, Apple and Xiaomi dominated global wearable shipments, each shipping 8.5 million units. However, Apple's shipments decreased by 3.6% YoY, while Xiaomi's surged by 37.3%.

Canalys attributes Xiaomi's growth in wearable shipments to high demand for its Mi Band 9 and Redmi Watch 5 series.

Furthermore, Xiaomi expanded its market share by offering various smart band options, including Pro, NFC, and Active versions. For the Redmi Watch 5 series, Xiaomi offers Lite and Active variants with a variety of color choices.

"This diverse offering allows Xiaomi to target various price segments, helping it capture a larger market share," said Canalys Research Analyst Jack Leathem in his report on Wednesday, December 4, 2024.

Huawei followed, shipping 7.1 million wearable units, a 38.5% YoY increase. Samsung shipped 4.8 million units, up 24.3% YoY.

Noise, an Indian smartwatch manufacturer, shipped 2.5 million units in Q3 2024, a significant 29.6% YoY decrease compared to the same period last year.

Shipments from all other wearable brands combined reached 21.4 million units, a 10% YoY decline.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Apple and Xiaomi Dominate the Global Wearable Market in Q3 2024

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