These Are the Best-Selling Smartphone Brands in Southeast Asia, Q3 2024

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Nabilah Muhamad 11/11/2024 17:30 WIB

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According to Canalys data, smartphone shipments in Southeast Asia reached 25 million units in Q3 2024. Oppo led the market share in the region with 5.1 million units shipped.

Smartphone/Smart Phone Shipment Volume in Southeast Asia (Q3 2024)*

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Smartphone/Smart Phone Shipment Volume in Southeast Asia (Q3 2024)*

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According to a Canalys report, smartphone shipments in Southeast Asia reached 25 million units in Q3 2024, a 15% year-on-year (YoY) increase.

Canalys analyst Sheng Win Chow attributes this growth to a decline in average selling prices.

"This price drop is mainly due to numerous new launches and device saturation in the low-to-mid price segments," said Sheng Win Chow in his report on Monday, November 11, 2024.

He notes that smartphone manufacturers are struggling with price differentiation, relying heavily on promotions and discounts.

In Q3 2024, Oppo commanded a 21% market share of Southeast Asia's smartphone market with 5.1 million units shipped, a 29% YoY surge. This growth was driven by rebranded entry-level models.

Samsung followed with 4.1 million units shipped, a 2% YoY correction.

Next were Chinese smartphone manufacturers: Transsion, with a 46% YoY jump to 4 million units; Xiaomi, with a 20% YoY growth to 3.9 million units; and Vivo, with a 2% YoY decline to 2.6 million units.

Other smartphone brands in Southeast Asia collectively shipped 5.3 million units, an 8% YoY increase.

Canalys's estimated Xiaomi smartphone shipments include sub-brands POCO and Redmi. Transsion's figures include TECNO, Infinix, and iTel.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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These Are the Best-Selling Smartphone Brands in Southeast Asia, Q3 2024

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