Top 10 Best-Selling Coffee Brands on Indonesian E-commerce in September 2024

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Nabilah Muhamad 08/10/2024 14:54 WIB

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Compas research shows that Kapal Api is the best-selling coffee brand in Indonesia's e-commerce market. It held a 21.3% market share during August-September 2024.

Top 10 Best-Selling Coffee Brands on Indonesian E-commerce (August-September 2024)

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Top 10 Best-Selling Coffee Brands on Indonesian E-commerce (August-September 2024)

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Market research firm Compas analyzed the competition among coffee brands in Indonesian e-commerce during August-September 2024.

This research utilized a digital crawling method. Compas collected sales data from both official and non-official stores on Shopee, Tokopedia, Blibli, Lazada, and TikTok Shop, with a minimum product rating of 4 stars.

The results show that 8 out of the 10 best-selling coffee brands on e-commerce are local brands. The other two brands, Nescafe and Maxim, are foreign brands.

Kapal Api held the top position with a 21.3% market share of total coffee sales on e-commerce during this period.

"Kapal Api became the best-selling brand in the coffee category after using national team players as brand ambassadors," Compas wrote on its Instagram account on Monday (7/10/2024).

This local coffee brand first featured national team players on its official Instagram account at the end of July 2024. According to Compas's observations, Kapal Api's sales in August-September 2024 surged by 43% compared to the previous two months.

Kapal Api's achievement far surpasses its competitors, with Good Day holding only a 6.9% share. This is followed by Nescafe with 6.5%, Indocafe with 4.5%, Top Coffee with 4.2%, and Luwak White Koffie with 4.2%.

Other coffee brands such as ABC, Torabika, Maxim, and Excelso achieved less than a 3.5% market share, as shown in the attached graph.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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