10 Favorite Social Media Accounts of Global Gen Z

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Adi Ahdiat 12/09/2024 16:50 WIB

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According to a GWI survey, the majority of global Gen Z respondents follow social media accounts belonging to friends, family, or people they know personally.

Top 10 Most Followed Social Media Accounts by Global Gen Z (Q3 2023)

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Top 10 Most Followed Social Media Accounts by Global Gen Z (Q3 2023)

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According to a GWI survey, several types of social media accounts are widely followed by Generation Z (Gen Z).

Of all Gen Z social media users globally surveyed, the majority follow accounts belonging to friends, family, or people they know personally.

Other social media accounts widely followed by Gen Z include entertainment/meme/parody accounts, actors/comedians, bands/singers/musicians, and influencers/experts in specific fields.

Then there are those who follow television program accounts, restaurants/chefs/culinary accounts, athletes/sports teams, professional gamers/game studios, companies/brands of products they consume, and beauty experts, with proportions as shown in the graph.

Meanwhile, the least popular among Gen Z are charitable organizations or non-profit organizations. Only 9.9% of global Gen Z respondents were recorded as following social media accounts in this category.

GWI conducted this survey in Q3 2023, involving approximately 58,000 Gen Z respondents globally.

GWI defines Gen Z as the group born in the mid-1990s to the early 2010s.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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