Top 10 Best-Selling Perfumes on E-commerce in the First Half of 2024

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Nabilah Muhamad 29/07/2024 18:21 WIB

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According to Compas research, Evangeline is the best-selling perfume and fragrance brand on Indonesian e-commerce platforms. It holds a 4.3% market share in the first half of 2024.

Top 10 Perfume and Fragrance Brands with the Largest Market Share in Indonesian E-commerce (January-July 2024)

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Top 10 Perfume and Fragrance Brands with the Largest Market Share in Indonesian E-commerce (January-July 2024)

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According to a report by market research firm Compas, perfumes and fragrances are among the most purchased beauty products by consumers on Indonesian e-commerce platforms.

In the first half of 2024, 27 million perfume and fragrance products were sold on major domestic e-commerce sites, namely Shopee, Tokopedia, and Blibli.

The research was conducted using a digital crawling method during the period of January-July 2024. The collected data comprised sales from both official and non-official stores with a minimum rating of 4 stars.

Of the 10 best-selling perfume and fragrance brands in the first half of 2024, Evangeline ranked first.

The local brand achieved a 4.3% share of the total volume of perfume and fragrance sales on e-commerce platforms during that period.

Next is Fresh & Natural with a 3.2% share, followed by other local perfumes such as Saff & Co. with a 3% share and MyKonos with 2.5%.

Meanwhile, other perfume and fragrance brands such as Bonavie, Scentplus, Miniso, Morris, Scarlett, and Posh had lower market shares, as shown in the graph.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top 10 Best-Selling Perfumes on E-commerce in the First Half of 2024

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