Samsung Dominates Southeast Asia Smartphone Market in Q2 2024

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Nabilah Muhamad 15/08/2024 14:09 WIB

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According to Canalys, Samsung dominated the Southeast Asian smartphone market with an 18% market share, shipping 4.4 million units, a 5% year-on-year (YoY) increase compared to Q2 of the previous year

Global Smartphone Shipment Volume in Southeast Asia* (Q2 2024)

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Global Smartphone Shipment Volume in Southeast Asia* (Q2 2024)

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According to a report by mobile market research firm Canalys, smartphone shipments in Southeast Asia reached 23.9 million units in Q2 2024. This volume represents a 14% year-on-year (YoY) increase.

“The recovery of the Southeast Asian smartphone market is driven by the recovery of the macroeconomic environment and improving consumer sentiment,” said Canalys Analyst Le Xuan Chiew in their report on Monday (August 12, 2024).

In Q2 2024, Samsung dominated the Southeast Asian smartphone market with an 18% share, shipping 4.4 million units, a 5% YoY increase.

According to Canalys, shipments of the South Korean brand's smartphones are starting to recover after seven consecutive quarters of decline.

In second place is Oppo, whose smartphone shipments increased by 24% YoY to 4.2 million units, driven by shipments of the A60, Oppo Reno 12, and Oppo A3 Pro models.

Xiaomi's smartphone shipments in Southeast Asia increased by 37% to 4 million units.

This is followed by other Chinese mobile phone manufacturers, namely Vivo, which grew by 37% YoY to 3.4 million units, and Transsion, which grew by 12% YoY to 3.3 million units.

Meanwhile, combined smartphone shipments from other brands in Southeast Asia reached 4.6 million units, an 8% YoY decrease.

Note that Xiaomi's shipment estimates include the sub-brand POCO. OPPO's shipment data does not include OnePlus.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."