Southeast Asia Targeted by US$260 Million Online Advertising Scam
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AppsFlyer has published a report on ad fraud in the Asia-Pacific region. This internet marketing and attribution analysis company analyzed 2.5 billion installations across 8,000 apps in the finance, e-commerce, travel, utilities, entertainment, and gaming segments.
AppsFlyer identified Southeast Asia as the primary target of internet ad fraud in the Asia-Pacific region, with a risk exceeding US$260 million, or approximately Rp 3.64 trillion (using an exchange rate of Rp 14,000/US$). Southeast Asia is a target for online ad fraud due to its high internet penetration, improving connectivity quality, and the integration of electronic payment systems.
India is the second largest target of internet ad fraud in the Asia-Pacific region, with a potential risk of US$186 million, or approximately Rp 2.6 trillion. Meanwhile, the total potential losses faced by marketers in the Asia-Pacific region due to internet ad fraud reach US$650 million, or approximately Rp 9.1 trillion.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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