Online Motorcycle Taxi, Largest Digital Payment Allocation for Millennials and Gen Z

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Dwi Hadya Jayani 17/01/2020 09:28 WIB

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Millennials and Gen Z use digital payments for online transportation most frequently, at a rate of 78.3%.

The Purpose of Digital Payment Use by Millennials and Gen Z

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The Purpose of Digital Payment Use by Millennials and Gen Z

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The largest allocation of digital payments by millennials and Gen Z is for online motorcycle taxis (ojek online) at 78.3%. The remainder is used for mobile phone credit (28.2%), electricity (11.7%), airline/train tickets (6.3%), cinema tickets (6%), and internet/cable TV (4%). This indicates that millennials and Gen Z are increasingly moving away from cash transactions.

Alvara Research shows that 19.5% of the Indonesian population has used digital payments. This indicates that 2 out of 10 Indonesians use digital payments as a payment method. The highest penetration rate is among millennials at 23.8% and Gen Z at 20.6%. Meanwhile, Gen X is only at 12.8%.

The approach in this research is quantitative. Data was collected through face-to-face interviews involving 1,800 respondents aged 14-55 years. The sample composition is in line with the Indonesian population demographics. The method used was multistage random sampling with households as the smallest unit.

The margin of error in this research is 1.8% at a 95% confidence interval. This research was conducted from August 12-31, 2019.

Editor : Safrezi Fitra

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Online Motorcycle Taxi, Largest Digital Payment Allocation for Millennials and Gen Z

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