Top Smartphone Brands Used by Indonesian Citizens: Is Yours on the List?
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Kurious research institute from the Katadata Insight Center (KIC) revealed the most frequently used cellphone brands in Indonesia over the past year (2022-2023).
Of the many brands, Samsung ranked first, chosen by 31.7% of respondents. Xiaomi and Oppo came in second and third, respectively, with an equal proportion of 19%.
Kurious stated that these three brands are the most widely known and used in Indonesia. "Besides being the most widely known cellphone brands, Samsung, Xiaomi, and Oppo are also the most frequently used by the majority of respondents in the past year," wrote Kurious in its report.
Vivo (10.7%) and Realme (8.5%) followed in fourth and fifth place.
Brands rarely used in the past year include Google Pixel (0.1%) and Nokia (0.7%).
Of the 885 respondents, 875 participated in the cellphone brand usage survey. Data was collected using the Computer Assisted Web Interviewing (CAWI) method from February 28 to March 9, 2023.
The margin of error is approximately 3.29% with a 95% confidence level. The research results were published on Monday, March 13, 2023.
The following shows the proportion of cellphone brands frequently used by Indonesians in the past year:
* Samsung: 31.7% of total respondents
* Xiaomi: 19%
* Oppo: 19%
* Vivo: 10.7%
* Realme: 8.5%
* Apple: 2.7%
* Asus: 2.4%
* Sony: 1%
* Huawei: 0.8%
* Nokia: 0.7%
* Google Pixel: 0.1%
* Others: 3.4%
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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