7 Most Useful Gojek Features During the COVID-19 Pandemic

Technology & Telecommunications

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Dwi Hadya Jayani 04/08/2020 12:30 WIB

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Self-promotional settings via application are the most useful technological feature.

Gojek's Most Useful Technology Features During the COVID-19 Pandemic

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Gojek's Most Useful Technology Features During the COVID-19 Pandemic

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Research by the Demography Institute of the Faculty of Economics and Business, University of Indonesia, shows that Gojek's technological features benefited its partners during the Covid-19 pandemic. Independent promotional management via the application was the most beneficial technological feature, at 68%. The next most beneficial features were cashless payments via GoPay (39%) and the business partner application for management (37%).

The methodology used in this research employed an online survey with simple random sampling from Gojek's database. Respondents comprised 44,462 two- and four-wheeled driver partners, 8,249 GoFood UMKM partners, 136 GoPay UMKM partners, and 1,142 GoSend social seller partners.

Editor : Safrezi Fitra

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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7 Most Useful Gojek Features During the COVID-19 Pandemic

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