MNC Group Dominates Indonesian Television Viewership

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Reza Pahlevi 19/04/2022 14:50 WIB

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Nielsen data shows that the MNC group had a 44.8% television audience share in 2021, the largest among other local television station groups.

Indonesia's Television Groups with the Largest Audience Share (2021)

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MNC Group Dominates Indonesian Television Viewership

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Indonesia's Television Groups with the Largest Audience Share (2021)

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MNC Media Group (MNC), encompassing RCTI, MNC TV, GTV, and iNews, dominates Indonesian television viewership.

According to Nielsen data, the MNC group held a 44.8% audience share in 2021, the highest among all television groups.

Surya Citra Media Group (SCM) ranked second. This group, comprising SCTV and Indosiar, held a 27.6% audience share.

Trans Corp Group, which owns Trans TV and Trans 7, ranked third with a 13.1% share. This was followed by the Viva group, consisting of ANTV and TV One, with an 11.9% share.

Meanwhile, the national television station TVRI only held a 1.4% audience share, and Metro TV even less, at 1.2%.

MNC's large audience share resulted in the group receiving the largest share of advertising revenue. According to Nielsen reports, in 2021 the MNC group garnered 48.5% of total Indonesian television advertising revenue.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."