Asia's Advertising Spending Grew 12% in 2022: These are the Biggest Contributing Segments

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Cindy Mutia Annur 03/04/2023 17:02 WIB
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The latest data from Nielsen Ad Intel shows that advertising spending in Asia grew by 12% year-on-year in 2022. The digital segment was the largest contributor.

Asia Advertising Spending by Segment (2021-2022)*
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Asia's Advertising Spending Grew 12% in 2022: These are the Biggest Contributing Segments

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Market Data

Macro update by
06 June 2026
Macro
Exchange Rates
Commodities
Employment
Name Value %
Economic growth 5,11% +0.08
Pertumbuhan ekonomi (yoy) (Q1) 5,61% +4.08
Gini rasio (Sem2) 0,38 0.00
PDB ADHK (Q1) 3.447,70 -0.77
Nilai Tukar USDIDR 18.027 -0.12
Neraca perdagangan (Apr) 89,10 -97.32
Ekspor Migas (Apr) 1,16 -9.81
Impor Migas (Apr) 4,60 +45.09
Ekspor (Apr) 25,30 +12.32
Impor (Apr) 25,21 +31.28
Kunjungan Wisman (Apr) 1,25 +14.75
Inflasi yoy (Mei) 3,08% +0.66
Inflasi mom (Mei) 0,28% +0.15
Persentase kemiskinan (Des) 7,50% -0.75
NTP (Apr) 112,29 +0.43

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