This is Indonesia's Top-Selling Shampoo Brand
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Based on a Kurious survey from the Katadata Insight Center (KIC), the most widely used shampoo brand among Indonesian consumers is Pantene.
47.5% of respondents reported using Pantene most frequently in the past year. Meanwhile, the proportion of users for Sunsilk, Lifebuoy, Head & Shoulders, Dove, Rejoice, Tresemme, and other brands was smaller, as shown in the graph.
Although Pantene ranks first, its popularity is surpassed by Sunsilk, which is the most popular shampoo brand among respondents.
The majority of respondents chose a shampoo brand because it is readily available in shopping centers (70%), its quality is considered better than other brands (64.5%), and its price is affordable (62.8%).
Only a small percentage of respondents (23.1%) chose a shampoo due to discounts or other promotional programs.
Kurious-KIC conducted this survey among 555 individuals across various regions of Indonesia, with 50.4% male respondents and 49.6% female respondents.
More than half of the respondents were from Java (excluding Jakarta) (65%), followed by Jakarta (13.2%), and Sumatra (10.9%). Respondents from Kalimantan, Sulawesi, Bali, Nusa Tenggara, Maluku, and Papua comprised a smaller proportion (between 0.1%-3.9%).
Most respondents were aged between 35-44 years (31.1%), followed by the 25-34 age group (28.2%) and the 45-54 age group (21.7%).
The survey was conducted from December 19-26, 2022, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 4.2% and a confidence level of 95%. The full report can be viewed and downloaded here.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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