These Are the Industries with the Highest Advertising Spending in the First Half of 2022
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According to Nielsen data, the industry with the highest advertising spending in Indonesia in the first half of 2022 was the computer, communication, and office equipment industry.
This industry spent US$1.96 billion on advertising. This figure surpasses the cosmetics and hygiene industry, which spent US$1.7 billion on advertising during the same period.
The soft drinks industry ranked third with advertising spending of US$1.53 billion. The food industry spent US$1.3 billion on advertising.
Looking at individual companies, the largest advertiser in Indonesia in the first half of 2022 was Unilever, followed by Valorant and Mayora.
Fast-moving consumer goods (FMCG) companies dominated the top 10 largest advertisers. Besides Unilever and Mayora, there were also Procter & Gamble, Wings Food, Indofood, Nestle, and Wings.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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